Starbucks in Japan - 9274 Words

STARBUCK in JAPAN [pic] PLAN - Introduction + Video - Presentation de la Team + Nos objectives - Concept STARBUCKS - Timeline (general + Japon) - PESTEL - Hofstede –Monochronic –comparaison Jap/USA - How STARBUCKS enterred in Japan ? Strategy Joint Venture. - Export/ Supply Process (Map) - 5porter’s Forces - Brand Pyramid - SWOT - Competition + Mapping - Marketing MIX (Product/Price/ Promotion/ Place) - Recommendations - Conclusions - Introduction + Video o http://www.youtube.com/watch?v=S16gbq-tZCI o http://www.youtube.com/watch?v=R8rp9OGLrrc - Concept STARBUCKS (flo) The†¦show more content†¦It had a positive account balance of $166.5 billion the same year. But, the Japanese economy was disrupted in March 2011 due to the earthquake and the effect of the tsunami. 2012 GDP growth is expected to be at 2.9% according to the OECD. - The GDP per capita in 2011 was at $34,000 (PPP, ranked 38th); - The unemployment rate was at 4.7% in 2011; - The inflation was at 0,3% in 2011; The GDP by sector is the following: - Agriculture : 1,5% - Industry: 22,8% - Services: 75,7% The main industries are motor vehicles, industrial and transportation equipment, electronics, chemicals, steel, machine tools, processed foods, non-ferrous metals In recent years, there is a deflationary spiral that tends to make wait consumers to have lower prices. Furthermore, Japan must cope with a huge public debt which account for 200% of the GDP in 2010. In 2010, Japan was ranked 15th of 183 countries in the Ease of Doing Business list (WorldBank). The economic organization is mainly characterized by: - Strong links between industry, contractors and distributors. Exchange rates and stability of the host country: The yen is the official currency of Japan and is denoted by JPY. It is the third most-traded currency in the foreign exchange market after the Euro and the US dollar. 3.Show MoreRelatedStarbucks in Japan1077 Words   |  5 PagesExecutive Summary Thirty years ago, Starbucks was a single store in Seattle’s Pike Place Market selling premium-roasted coffee. Today it is a global roaster and retailer of coffee with some 17,000 stores, 40% of which are in 50 countries outside the United States. In 1995, with 700 stores across the US, Starbucks began exploring foreign opportunities. The first target market was Japan. The potential for coffee sales in Japan is significant. 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